Search Engine Optimization & Marketing
Lets Increase Your Visability
So, SEO, SEM and SMM…that is a lot of acronyms? Why are they so important and why do they benefit you?
In a nutshell, the trio will ensure your website is found when surfers are searching for products and services. The most impressive website is of no value to your business unless it is found by your target customers. Whether your website is a few pages or it’s a large dynamic interactive machine, our team of internet marketing strategists and developers can take care of this for you.
We’ll make you stand out
Search Engine Optimization (SEO) and search engine marketing (SEM) are all about increasing your visibility in search engines like Google, Yahoo and Bing. SEO selects and embeds associated keywords and phrases into your website (via unpaid search results) and SEM markets the website in search engines which increases its relevance and rankings (via paid search results).
Six degrees of separation
Social media marketing (SMM) is a form of SEM that creates and flaunts content via a social media network (Facebook, Twitter, LinkedIn, etc.) to attract attention and encourage readers to share it with their friends. Before you know it, the message spreads amongst friend to friend, friend to organization, organization to organization, and so on. From company brochures and news items to job ads, your company’s awareness has increased in the cyperspace with minimal cost investment. The key to keeping it successful is creating your targeted networks within networks then maintaining, tracking and managing them.
Our comprehensive Search Engine Optimization service includes:
- Monthly evaluation and reporting
- Recommendations & plan
- Link building strategy and execution
- Content creation/copy writing
- Keyword research and identification
- Plan execution
- Current situation analysis
- On-going maintenance
- Competitor analysis
Our Approach:
Following our structured search engine optimization & marketing process and methodology, Nicom’s internet marketing experts work with our clients to ensure their online business goals are met. Search Engine Optimization & Marketing is not something you do once and forget about it; it takes time, planning and continual maintenance to ensure success. Nicom can work with you every step of the way, providing you as much service and support you need within your budget.
– Nichola Precious
Marketing Specialist, Halifax Port Authority